Webinars
Webinars by Year
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The Engagement Community funds webinars for its members. Webinars are listed in chronological order below. Email us with any ideas for future webinars.
* Donor Relations Guru Webinar Series, presented by the Stewardship and Events Subcommittee
Upcoming Webinars
- June 4, 2013 — Giving Societies*
- July 9, 2013 — Donor Relations for Annual Giving Donors*
- August — Special Populations: Generational Trends*
- September — Examining and Optimizing Online Giving Websites*
- October — The Gift that Keeps on Giving: Monthly or Recurring Donors*
Past Webinars
2013
- May 2, 2013 — Individual and Custom Stewardship Plans for Top Donors*
- April 4, 2013 — Jumping into the Digital Donor Recognition Pond!*
- March 7, 2013, 1-2:00 p.m. — Building a Strategic Plan for Donor Relations Step by Step*
- February 5, 2013 1-2:00 p.m. — Tips and Tricks for Endowment and Impact Reporting*
- January 8, 2013 1-2:00 p.m. — Specialty Donor Populations: Planned Giving and Corporate and Foundation Donors*
2012
- December 2012 through March 2013 — What’s New and What’s Working in Higher Ed Marketing: Digital, Social and Beyond
- December 4, 2012 — Refueling and Retooling Your Special Events*
- November 1, 2012 — Metrics Can Tell a Story about Stories: Using Donor Feedback and Metrics to Drive the Success of Your Program*
- October 2, 2012 — There Has to Be a Better Way! Acknowledging and Thanking Our Donors*
- May 3, 2012 — Project-Based Young Alumni Relations and Annual Giving Strategies
- March 13, 14 & 15, 2012 — Higher Ed Mobile Summit: Winning Strategies, Top Trends and Practical Solutions for Mobile in Higher Education
- March 2, 2012 — FERPA Regs for Alumni & Donor Records: Guidelines to Keep You Compliant (PDF, 301 KB) U.Va. FERPA Annual Notification (PDF, 314 KB)
2011
- December 19, 2011 — Social Media Strategy and ROI for Alumni Relations, Session 2: Actualizing Your Strategy. Presentation Materials First Half (PDF, 7.2 MB) Presentation Materials Second Half (PDF, 9.5 MB) References (PDF, 161 KB)
- December 12, 2011 — Social Media Strategy and ROI for Alumni Relations, Session 1: Strategizing Your Engagement Effort. Presentation Materials (PDF, 4.0 MB) Case Studies (PDF, 9.5 MB) References (PDF, 237 KB)
- August 23, 2011 — Word of Mouth PR: Proven Techniques for Building Breakthrough Online Viral Campaigns (PDF, 197 KB) Bonus Information (PDF, 242 KB)
- July 12, 2011 — Innovations in Annual Giving 3.0: The Online Annual Fund (PDF, 3.3 MB)
- Co-hosted by University Annual Giving
- June 21, 2011 — Master Class: Social Media Analytics for Higher Ed Institutions
- Co-hosted by Public Affairs
- March 22, 23 and 24, 2011 — WordPress University: Strategies, Tools and Shortcuts for WordPress-based Higher Ed Websites
- Co-hosted by Interactive Media
- February 24, 2011 — Conducting a Tuition Freedom Day (PDF, 12.6 MB)
- Co-hosted by Alumni Association
- February 1, 2011 — Facebook and Advancement:Using Ads to Increase Engagement and Giving (PDF, 2.48 MB)
- Co-hosted by Medical Alumni Association, Strategic Communications, Development Officer Training
2010
- December 1, 2010 — Major Gift Communications: Sharing the Story, Not the Stats (PDF, 2.48 MB)
- Michael Kiser, Director, Development Communications, Virginia Tech
- Academic Impressions
- Co-hosted by Strategic Communications
- October 26, 2010 — International Alumni Relations and Independent Schools: Growing Participation and Support
- September 23, 2010 — Engagement Strategies: Marketing Insights from Alumni, Annual Giving Directors & Top Businesses (PDF, 391 KB)
- Mood of Alumni 2010 (PDF, 231 KB)
- Cindy Cox Roman, Engagement Strategies Group
- July 8, 2010 — Building Your Donor Base (PDF, 2.35 MB)
- Jennifer A. McDonough, Bentz Whaley Flessner
- May 11, 2010 — Increasing Student Involvement in Advancement: Ambassadors and Councils (PDF, 1.06 MB)
- Dan Barnett, Director of On-Campus Programs Carnegie Mellon University Alumni Association
- Academic Impressions
- April 20, 2010 — Writing Right for the Web (PDF, 1.8 MB)
- Bob Johnson, Ph.D., President Bob Johnson Consulting, LLC
- Academic Impressions
- Co-hosted by Regional Engagement
- March 17, 2010 — The Age of Stewardship (PDF, 1.34 MB)
- “Accountability Deck” Guidelines (PDF, 12 KB)
- Donor Stewardship Program Self-Assessment Level One (PDF, 11 KB)
- Karen Osborne, President of The Osborne Group, Inc.
- CASE
- Co-hosted by DPA Donor Relations
- February 24, 2010 — The Why and How of Cultivating Women Donors (PDF, 641 MB)
- Listen to the Audio Presentation.
- A Gift of Her Own (PDF, 510 KB)
- Raising Her Sights (PDF, 319 KB)
- Women’s Philanthropy on Campus (PDF, 2.01 MB)
- Patricia M. Moline, Vice President of Development, Oklahoma State University Foundation
- CASE
- Co-hosted by the Office of the AVP for Development
- February 16, 2010 — Accurately Reporting Your Participation Numbers (PDF, 417 KB)
- Alan S. Hejnal, Director Advancement Services, University of Richmond
- Academic Impressions
- February 4, 2010 — Leveraging Social Media to Grow Your Annual Fund (PDF, 3.38 MB)
- Dan Allenby, Vice President for Annual Giving, Grenzebach Glier and Associates
2009
- November 18, 2009 — Social Media For PR: 9 Fatal Flaws of Doing PR in the Web 2.0 Era – and How to Avoid Them (PDF, 405 KB)
- Online PR Training (PDF, 3.39 MB)
- Rohit Bhargava, Senior Vice President, Founding Member, 360 Digital Influence, Ogilvy Public Relations
- Bulldog Reporter
- Co-hosted by the Office of Public Affairs
- November 9, 2009 — Comprehensive Special Event Planning for Development
- Elizabeth Gallant, Director Development Stewardship, Georgia Institute of Technology
- Academic Impressions
- Co-hosted by Arts & Sciences Development
- October 19, 2009 — Using Focus Groups to Engage Alumni & Donors (PDF, 766 KB)
- Jerold Pearson, Director, Market research, Stanford Alumni Association
- Academic Impressions
- August 6, 2009 — Primer on Measuring the ROI of Integrated Marketing and Branding (PDF, 692 KB)
- Elizabeth Scarborough of Simpson Scarborough
- Academic Impressions
- Co-hosted by Strategic Communications
- August 4, 2009 — Measuring the Effectiveness of Interactive Media (PDF, 17.8 MB)
- Paul Baker, Senior Communicator, Wisconsin Center for Education Research, University of Wisconsin-Madison
- Dan Karleen, Director of New Media Products at Peterson’s
- Academic Impressions
- Co-hosted by Strategic Communications
- June 29, 2009 — Meeting the Challenges of FERPA in Advancement (PDF, 418 KB)
- FERPA for Advancement Q&A (PDF, 34 KB)
- Alan S. Hejnal, Director Advancement Services, University of Richmond
- Academic Impressions
- Sponsored by the Engagement Community’s Data Task Force
- May 26, 2009 — Annual Giving in a Difficult Economic Climate (PDF, x MB)
- Annual Giving Q&A (PDF, x KB)
- Annual Giving Resources (PDF, x KB)
- Francine Cronin, Senior Associate Vice President for Annual Giving, Emory University
- Janine Kraus, Director of Annual Giving, Texas Christian University
- Devin Mathias, Vice President of Benchmarking, Philanthropic Analytics, Grenzebach Glier and Associates
- Academic Impressions
- Co-hosted by Development Officer Training
- April 9, 2009 — Twitter for Higher Education (PDF, 53.9 MB)
- Brad J Ward, Chief Explosion Officer of BlueFuego.com
- Co-hosted by Public Affairs
- April 6, 2009 — Extreme Engagement: A Sure Path to Major Gifts (PDF, 1.02 MB)
- Karen Osborne, President of The Osborne Group, Inc.
- CASE
- March 26, 2009 — Analytics 360: Advanced Email Analytics – How to track data, measure ROI and improve your email initiative (PDF, 417 KB)
- Karlyn Morissette, Web Producer, Dartmouth College
- Higher Ed Experts
- March 25, 2009 — Analytics 360: Advanced Web Analytics – How to track data, measure ROI and improve your web initiatives (PDF, 3.60 MB)
- Shelby Thayer and Joshua Ellis, Penn State Outreach, Marketing and Communications
- Higher Ed Experts
- March 24, 2009 — Analytics 360: Web Analytics 101 – How to plan, start and implement a comprehensive analytics program (PDF, 7.97 MB)
- Shelby Thayer and Joshua Ellis, Penn State Outreach, Marketing and Communications
- Higher Ed Experts
- February 19, 2009 — Bringing African Americans Into Institutional Giving (PDF, 592 KB)
- Marybeth Gasman Ph.D., Associate Professor, Higher Education University of Pennsylvania
- CASE
